Small Business Thursday: Mini Mocks

Thursday is upon us, which makes me happy because it means Friday (and therefore Saturday) are just around the corner.

If you don’t yet know Petra Gardefjord, you will soon as she is the incredibly talented designer and maker of Mini Mocks.  Organically made soft leather moccasins in the most beautiful colours and designs.  This Swedish brand is going to be a big BIG deal one day, I just know it.


I have personally followed Petra on social media for some time now, and Magnus is a big fan of her beautiful mocs, but I really wanted to sit down and learn a bit more about this talented mama.  Here is what she had to share:


Tell me a little bit about yourself and your family. 

My name is Petra and I’m together with Martin since 5 years. We are still not married but want to one day, no rush… Our children Frank (4) and Liv (2) makes our little family just perfect! We are one happy bunch that likes to play together, riding our bikes, swim, play football or just build some Lego or draw. We live in a flat in Stockholm, Sweden, but would love to move to a bigger one or a house in a few years time.

What sparked the idea for Mini Mocks?

When I was on maternity leave with our daughter I started to find more interest in children’s fashion. She was a very easy baby and so I started to make lots of different clothes and accessories for her and her brother. The moccasins just came to me after having problems with finding shoes for her. She was a little chubby and nothing stayed on. I made my own patterns and made the first pair from an old leather jacket, haha!


What role do your children play in your business?

They are a big part of my business. Liv is my go-to-girl for trying all new Mocks, since she still fits my sizes (largest size is 2-3y). And Frank is constantly bringing new ideas to my head. It’s about colors, stories, things he talks about…

In 5 years, where do you see Mini Mocks?

That is such a difficult question… I have always lived for the day, or maybe the month. And thats how we do it in my family now too! I like the fact that my company is small but still gives me such great opportunities. 
How do you come up with all of your creative designs?
Like I mentioned, my kids give me so many ideas, they really do. But I also like to be inspired by ‘grown-up’ fashion and interior design. 


If you had to pick one holiday to be your favorite, which one would it be?

It has to be the Swedish Midsummer. It’s in the end of June, everyone are happy and we dance a lot and stay up all night celebrating summer and fecundity!

What would people be most surprised to find out about you?

That I have no sewing or design education what so ever, hush don’t tell… :)
Who inspires you?
So many at the moment, the list is just getting longer and longer each day… I love Instagram, I find all my inspiration there. You Ana, is one of them!  (insert me blushing by the way…so humbled to even read this -ana)

What surprised you most about motherhood?

We hear so much, during pregnancy, before pregnancy, but one can never understand the joy it brings, the pure love! 
It has given me a whole new life. It is for sure a new start, a new part.
If you could give one piece of advice to new moms that might want to start a business?
I have thousands of those… but I would say, give it a chance. Give it six month at least. If you really believe in something, and idea, a product, it will work. But you have to give it the time it deserves. It’s that moment, when you decide to give it a go, that’s crucial.
Thank you so much Petra for sharing with me, with us.  The one thing I find so beautiful about Instagram and social media in general, is really getting to meet so many talented women doing amazing things, Petra you’re one of those.
You can follow Petra on Instagram, or see her beautiful mocs on her website (hurry they sell out fast!), and for Canadian & US mamas if you want to find Mini Mocks here in North America, our shop now carries a special collaboration with Petra…you never know, they may just be a part of history one day, because I am convinced this lady is going to be a big BIG deal one day.

My Friday Favorite 5 Links


I hope you all have a wonderful Friday and an even better weekend.  Here are my favorite 5 links from around the web today:

Closet inspiration for the baby’s room.

The perfect linen oxfords.

A chic twisted bun.

Lemon curd bread pudding…yum.

The happiest spring bike ever.

Rob Ford Cards Back in Stock + Free Shipping

  rob ford cards

These gems won’t appeal to everyone’s taste, but they have been selling out like crazy none-the-less.  Well we got our little hands working and printed off another batch of cards just in time for the holidays.  Nothing says Happy Holidays like a little bit of politically incorrect humor!  But be warned that these cards are a hot commodity around here so the quantities are limited.  For now they’re available in the Crown Flora brick and mortar shop for $5.95/each or online in the BluebirdKisses Shop for $24 + shipping for a set of 6 (mix and match or single design).  So get them while they’re available because they might not be available for long!  And for the entire month of December I’m offering FREE SHIPPING WORLDWIDE on orders over $70 with code “SANTA” entered at checkout.

rob ford cards free-shipping

Making it Pretty Photography Workshop in December


Hey guys, the Making it Pretty workshop is back on December 7 & 9!!  Everyone loves pretty photos, and if you own a blog or a small business those pictures are more important than ever.  If you’re looking to learn how to take better photos, how to use your DSLR camera functions (beginners welcome), how to edit your photos for your blog posts, then this is your kind of Workshop.  In addition to the Photography topics I am also covering iPhoneography for Instagram specific and Prettying your photos for online use.  Instagram is wildly important to businesses big and small, and knowing how to work with it is the most important topic of all which is why I am adding extra emphasis on it this time around.

The format of the workshop is simple, the workshop takes place in the BluebirdKisses forum, but it is accessible by password only.  I will be posting that day’s material online in the mornings, let you read through it and at a designated time I will be online for one hour to answer questions.  You also have the opportunity to meet other members on the forum, and networking is so important.  By keeping the workshop in a forum format you all have a chance to get to know one another, and me, ask questions on your time.  You are not obligated to participate at the designated time, the lessons and your access is left up for a month, so if you are away during the December 7 & 8 weekend, you can access the information at any time after and I will log in periodically to answer your questions.


So how do you sign up?  Head over to the BluebirdKisses Shop, once you’ve made your purchase I will contact you with the details.  Please note that anyone can join, but that space is limited.

When:    December 7-8

Where:  Online – private sub-forum {by password only}

Who:      Anyone who wants to join.

Cost:      $15

How:  To sign up head to the BluebirdKisses Shop

I cannot wait to meet you guys!

New Prints + Cards in the Shop

  black and white cheers around the world print Modern Cheers Around the World Print

teal cheers around the world print Teal Cheers Around the World Print … plus old-school photo of pregnant me (not for sale that one)

I promised a few of you that I’d have some new colors in the shop and here they are.  Teal and black and white, for the non-pink lovers amongst you.  Remember, the 16×20 prints fit the IKEA RIBBA frame perfectly, which makes it a pretty easy way to update your space.

wreath letterpress card set Wreath Letterpress Card Set

charlie brown christmas tree letterpress card set Charlie Brown Christmas Tree Letterpress Card Set

polar bear letterpress card set Polar Bear Letterpress Card Set

I’ve also added some of the new Dumbo Press holiday card sets.  I can’t believe its already November 11 today, Christmas is speeding along at crazy pace it seems, maybe because I’m pretty busy.  Regardless, its never too early to start thinking about the holidays.  All our holiday cards are blank so you can add your own message, or even include a little photo inside.  Johannes likes the Polar Bear card for ALL occasions, not just Christmas.